Business Model Innovation for Sustainable Beekeeping in Tanzania: A Content Analysis Approach

Authors

  • Nicholaus Bhikolimana Tutuba Mzumbe University School of Business
  • Jasinta Samwel Msamula Mzumbe University School of Business
  • Hawa Petro Tundui Mzumbe University School of Business

DOI:

https://doi.org/10.33423/ajm.v19i1.1340

Keywords:

Management, Economics, Business

Abstract

The understanding of a business model has been contained by the necessity to comprehend new ways of commercializing innovation. i.e. to define the architecture of the value creation, delivery, and capture mechanisms. Since the beekeeping sector in Tanzania remained non-commercial, this study analyzes how commercial beekeeping can be achieved through the business model innovation. Using a qualitative literature review, content analysis approach, a commercial beekeeping business model is suggested. The study provides a theoretical building block for innovative business model in the beekeeping sector. It also addresses the gap about the use of the business model in beekeeping sector.

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Published

2019-03-26

How to Cite

Tutuba, N. B., Msamula, J. S., & Tundui, H. P. (2019). Business Model Innovation for Sustainable Beekeeping in Tanzania: A Content Analysis Approach. American Journal of Management, 19(1). https://doi.org/10.33423/ajm.v19i1.1340

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Section

Articles