Internet Protocol Television: Is Income Redlining Being Practiced?

Authors

  • Johannes H. Snyman Johannes H. Snyman

Keywords:

Management, Economics, IPTV, Internet

Abstract

This study examines the entry strategy of Internet Protocol TV (IPTV) into the video programming service market with emphasis on income redlining. Specifically, CenturyLink’s entry into the state of Colorado with their Prism TV service is examined. The study found that counties with higher median household income were chosen over counties with lower median household income, even though a local franchising system, which should promote public interest and reduce income redlining, is in place in the state.

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Published

2017-12-01

How to Cite

Snyman, J. H. (2017). Internet Protocol Television: Is Income Redlining Being Practiced?. American Journal of Management, 17(6). Retrieved from https://articlegateway.com/index.php/AJM/article/view/1719

Issue

Section

Articles