McImpact: Welfare Impacts of All-Day Breakfast after HPAI Outbreak

Authors

  • Jada Thompson Kansas State University

Keywords:

Management, McDonalds, HPAI

Abstract

McDonalds restaurants began offering a limited breakfast menu all day in October of 2015 to catalyze business growth. This decision was made in a time when eggs were in shortage due to the outbreak of highly pathogenic avian influenza (HPAI) in U.S. poultry. The outbreak led to a limited supply of layer birds, and led to higher retail prices through direct and indirect consumption. Using a partial equilibrium model of U.S. layer flocks, welfare impacts of an increase in demand coupled with a decrease in supply were estimated and shown to slightly drive up the price of retail table egg.

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Published

2017-09-01

How to Cite

Thompson, J. (2017). McImpact: Welfare Impacts of All-Day Breakfast after HPAI Outbreak. American Journal of Management, 17(3). Retrieved from https://articlegateway.com/index.php/AJM/article/view/1744

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Section

Articles