University Distance Learning Program Promotion

Authors

  • Jianfeng Wang Millersville University of Pennsylvania
  • David Solan Millersville University of Pennsylvania
  • Michael Conaway Mansfield University of Pennsylvania
  • Andrew Gleason Mansfield University of Pennsylvania
  • Amy Monroe Mansfield University of Pennsylvania

Keywords:

Management, online Programs, Distance Learning

Abstract

With the rapid development of online programs, there have been few studies in the marketing literature focusing on the promotion of distance learning (DL) programs. This study chooses a university’s master level DL program exploring how the current students initially found the program. The results of the study can be used to aid in determining the most effective way to reach and attract potential students to the program. A survey method with 138 respondents is used

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Published

2017-03-01

How to Cite

Wang, J., Solan, D., Conaway, M., Gleason, A., & Monroe, A. (2017). University Distance Learning Program Promotion. American Journal of Management, 17(1). Retrieved from https://articlegateway.com/index.php/AJM/article/view/1768

Issue

Vol. 17 No. 1 (2017)

Section

Articles

License

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