Is Lululemon Athletica’s Turnabournd Sustainable?

Authors

  • Sally Baalbaki Metropolitan State University of Denver
  • Debora J. Gilliard Metropolitan State University of Denver
  • David Lynn Hoffman Metropolitan State University of Denver

DOI:

https://doi.org/10.33423/ajm.v19i2.2065

Keywords:

Management, Entrepreneurship, lululemon athletica, Inc, athletic wear, Sustainability, women’s apparel

Abstract

lululemon athletica, Inc. was founded in 1998 by Chip Wilson with a focus on comfortable, innovative athletic wear for women dedicated to a healthy, fit lifestyle. The company went public in 2007 and has been plagued with product and management issues ever since. Expected revenues for the future have been revised downward and growth in the women’s apparel industry is predicted to be -0.4% in the next five years. Can lululemon athletica, Inc. survive? While it has increased its gross revenue in the last two fiscal years, has it turned the corner on past mistakes?

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Published

2019-07-17

How to Cite

Baalbaki, S., Gilliard, D. J., & Hoffman, D. L. (2019). Is Lululemon Athletica’s Turnabournd Sustainable?. American Journal of Management, 19(2). https://doi.org/10.33423/ajm.v19i2.2065

Issue

Vol. 19 No. 2 (2019)

Section

Articles

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