Blue Ocean Strategy and Operations Management

Authors

  • Barin N. Nag Towson University, Monarch University
  • Jenny Tran Monarch University

DOI:

https://doi.org/10.33423/ajm.v20i2.2996

Keywords:

Management, blue ocean, operations management, product design, value added, low cost, Business

Abstract

The emphasis is on Blue Ocean markets and businesses are struggling to create more products with greater value and lower cost. Innovation delivers value in a frugal product and process. Achieving competitive advantage involves efficient management of all aspects of the operation consistent with applying the principles of Operations Management. There are established techniques effective in achieving Blue Ocean Strategy. A conceptual outline is provided here of useful techniques and how they help achieve Blue Ocean Strategy.

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Published

2020-08-18

How to Cite

Nag, B. N., & Tran, J. (2020). Blue Ocean Strategy and Operations Management. American Journal of Management, 20(2). https://doi.org/10.33423/ajm.v20i2.2996

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Section

Articles