Corporate Social Responsibility and Organizational Attraction: A Systematic Literature Review

Abstract

Attracting a quality workforce is a critical component of Human Resources and overall organizational success. Companies are increasingly implementing corporate social responsibility (CSR) activities to improve their attractiveness to high-performing applicants who are more concerned with environmental issues and work-life balance than ever before. In this study, I carried out a systematic literature review to give an overview of the state of research by defining relevant dimensions of CSR and clusters of moderators as well as mediators and analyzing their impact on organizational attraction. Results showed that environmental, social, and ethical activities positively influence attraction outcomes. Perceived organizational support, company image, and a person organization-fit mediated the CSR-attraction relationship with moderating effects of individual character traits, demographic data, and personal CSR stance.