The Strategies in Global Semiconductor Industry: The SWOT Analysis of Samsung Electronics Company

Abstract

This paper provides useful insights about the external and internal analyzes of Samsung Electronics Company and the situational analysis of Semiconductor Industry. Internal analysis of Samsung Electronics Company has been conducted according the company’s firm culture and value, weaknesses, strengths, core competencies and business level strategies. Based on the situational dynamics (strengths, weaknesses, opportunities and threats) of Samsung Electronics Company designs its environment. In short, the main objective of this study is making deep research on Semiconductor and other technology integrated industries while deeply analyzing the external and internal dimensions of sector leaders both in global and in leader countries such as U.S.A., Korea and China.