Crisis Management: Suggestions on How Mandalay Bay Can Survive Disaster
DOI:
https://doi.org/10.33423/ajm.v21i3.4367Keywords:
management, crisis management, strategy, financial survival, rebranding, terrorism, hospitality industryAbstract
Acts of terror are intended to incite fear and intimidation, which makes the hospitality industry susceptible to attacks. This research explores the impact of terrorist attacks on the hospitality industry including hotels, restaurants, and night clubs/pubs. The financial burdens and impact on the reputation are long lasting. This risk makes understanding ways to rebound from tragic events critical. To conduct this research information was gathered on terrorist attacks on hotels and then separately for restaurants/pubs. Information regarding the hotels name, location, year of event and number of deaths were gathered from 2002 to 2017. Additionally, research was conducted to determine how each event was responded to. The research found that nearly the same number of deaths occurred across the shorter time frame studied for hotels compared to restaurants but hotels rebounded better financially after an event. It is clear that terrorist attacks will continue to target the hospitality industry necessitating a well-trained management team, open communication and coordination plans with local emergency teams, and the need to improve overall security.