Navigating Grey Zones: A Study of Informal Business Networks in Emerging Economies
DOI:
https://doi.org/10.33423/ajm.v24i2.7173Keywords:
management, informal networks, emerging economies, regulatory challenges, market adaptation, business practicesAbstract
This study investigates how businesses in emerging economies strategically use informal networks to navigate regulatory and market challenges. Through a comprehensive literature review and case studies from Uganda, Nigeria, and India, the research highlights the dual role of informal networks in both economic and social dimensions. These networks are essential for overcoming bureaucratic hurdles, accessing resources, and managing risks where formal institutions are often inadequate. The study introduces a dual-framework theory emphasizing the cost-saving and relational benefits of these networks. It also explores the behavioural factors—such as trust, relational capital, and social norms—that sustain these networks' effectiveness. Sectoral differences in the reliance on informal networks are analyzed, with a focus on agriculture, manufacturing, construction, retail, and services. The paper concludes by discussing policy implications and suggests ways to integrate informal practices into the formal economy while retaining their adaptive benefits. Future research directions are also proposed to better align informal networks with formal structures for sustainable growth in emerging markets.
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