Matching Innovation Strategy to the Lifecycle of the Firm

Brent H. Kinghorn

doi:10.33423/ajm.v18i3.72

Matching Innovation Strategy to the Lifecycle of the Firm

Authors

Brent H. Kinghorn Texas A&M – Kingsville

DOI:

https://doi.org/10.33423/ajm.v18i3.72

Keywords:

Management, Innovation Strategy, firm lifecycle, Business, SME

Abstract

This exploratory study looks at the innovation strategies employed during specific stages of the firm
lifecycle for small businesses. The study locates and uncovers seven themes surrounding the intersection of innovation strategies and the different stages of the firm. In so doing, future directions to answer the questions uncovered by this exploratory study are suggested.

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Published

2018-09-01

How to Cite

Kinghorn, B. H. (2018). Matching Innovation Strategy to the Lifecycle of the Firm. American Journal of Management, 18(3). https://doi.org/10.33423/ajm.v18i3.72