JOHN, J. K.; KILUMILE, J. W.; TUNDUI, H. P. Internal Branding: An Engine in Building and Sustaining Brand Equity – A Conceptual Paper. American Journal of Management, [S. l.], v. 19, n. 5, 2019. DOI: 10.33423/ajm.v19i5.2633. Disponível em: https://articlegateway.com/index.php/AJM/article/view/2633. Acesso em: 22 jul. 2024.