NAG, B. N.; TRAN, J. Blue Ocean Strategy and Operations Management. American Journal of Management, [S. l.], v. 20, n. 2, 2020. DOI: 10.33423/ajm.v20i2.2996. Disponível em: https://articlegateway.com/index.php/AJM/article/view/2996. Acesso em: 22 jul. 2024.