DUBER-SMITH, D.; SCHOFIELD, A.; BAKER, B. The Three B’s of Branding: Applying the Brand Evolution Process in Marketing Classes. American Journal of Management, [S. l.], v. 23, n. 5, 2023. DOI: 10.33423/ajm.v23i5.6739. Disponível em: https://articlegateway.com/index.php/AJM/article/view/6739. Acesso em: 24 aug. 2024.