TIAN, G.; BORGES, L. The Effectiveness of Social Marketing Mix Strategy: Towards an Anthropological Approach. International Journal of Business Anthropology, [S. l.], v. 3, n. 1, 2012. DOI: 10.33423/ijba.v3i1.1173. Disponível em: https://articlegateway.com/index.php/IJBA/article/view/1173. Acesso em: 21 nov. 2024.