Retail Heritage and Tourism: The Emblematic Shops of Barcelona

Abstract

In this paper, the authors analyze the local policies of Barcelona in regard to the conservation of the emblematic stores. First, they study the difficulties to consider heritage the highly dynamic economic activities, and the impact of the Barcelona’s tourist success on the conservation of some establishments. The strong impact of the real estate market into the retail business is also analyzed, especially the rent cost in order to maintain shops open. Some conclusions are presented trying to combine tradition and modernity in the urban retail activities.