When a Nudge Is Not a Nudge: Why GCQ Visual Cues in Metro Manila’s Main Train Systems Fail

Abstract

This study evaluated the nudging measures being implemented in Metro Manila’s major train systems to draw important behavioral implications in understanding why some nudges fail and how we can make them work. To ensure the effectiveness of visual cues placed in major train systemsin Metro Manila, these nudges must be informative, inclusive, and consistent in conveying important information to the commuting public. The establishment of a Philippines nudging unit can also support the government to design, test, and evaluate such nudging measures. Lastly, nudging should not be considered as a stand-alone policy tool, but rather as a small part of a bigger policy implementation process.