SINGH, S.; WU, S.-Y.; HSU, K.-C.; CHEN, G.-R. Should New Products Use Advertising and Price Promotions Simultaneously. Journal of Applied Business and Economics, [S. l.], v. 19, n. 5, 2017. Disponível em: https://articlegateway.com/index.php/JABE/article/view/722. Acesso em: 24 aug. 2024.