CHEA, A. C. Market Segmentation Strategies: Analysis, Practice, and Marketing Implications. Journal of Applied Business and Economics, [S. l.], v. 26, n. 4, 2024. DOI: 10.33423/jabe.v26i4.7177. Disponível em: https://articlegateway.com/index.php/JABE/article/view/7177. Acesso em: 4 dec. 2024.