LADD, T.; KENDALL, L. Resolving the Risk Paradox: Entrepreneurial Cognition in the Lean Startup Method. Journal of Applied Business and Economics, [S. l.], v. 19, n. 11, 2017. Disponível em: https://articlegateway.com/index.php/JABE/article/view/775. Acesso em: 18 jul. 2024.