Azim SMF, Rahman SM, Alam N, Sultana T, Soykoth MW, Avik SC. Engaging Customers Towards Mobile Application Brand Attachment and Advocacy: Multigroup Analysis of Generational Differences. JABE [Internet]. 2024 Jul. 12 [cited 2024 Dec. 22];26(3). Available from: https://articlegateway.com/index.php/JABE/article/view/7099