Exploring Motivational Drivers of Audit Employees - A Study Focusing on Generation Y

Abstract

This study explores audit employee motivation and especially what motivates the new generation of audit employees, Generation Y. A survey was distributed amongst Swedish audit employees, and the result revealed five categories of motivational drivers; intrinsic, social, material, status and well-being drivers. The results indicate that Generation Y is more motivated by social, material and status drivers in comparison to other generations. However, the results indicate that motivation changes over time, making it hard to distinguish between generational traits and experience.