The Power of Visual Images When Recruiting Future Accountants
DOI:
https://doi.org/10.33423/jbd.v18i3.106Keywords:
Diverse workplaces, Organization management, African-Americans, CPA, Visual Images, AccountantsAbstract
Though accounting is a high-paid profession, with above average growth, African-Americans constitute only 1% of CPAs at U.S. CPA firms (AICPA, 2017). Consequently, the impact of recruiting materials in attracting minorities to the profession is of great importance. This study examines African-American college freshman responses to accounting career recruiting materials on the professional association’s website in 2017. Results indicate that students observed a lack of racial diversity and a dissonance in the use of children as icons for the profession. They concluded that the visual images conveyed the strong message that accounting is not a career for African-Americans.
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Published
2018-11-01
How to Cite
Wood, L. I., & Threatt, A. M. (2018). The Power of Visual Images When Recruiting Future Accountants. Journal of Business Diversity, 18(3). https://doi.org/10.33423/jbd.v18i3.106
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