Latino Entrepreneurs and Technology Usage: Ethnic Identity, Resistance, Self-Efficacy

Authors

  • Denise E. Williams, Ph.D. Metropolitan State University
  • Monica C. Gavino, Ph.D. San Jose State University
  • David W. Jacobson, Ph.D Metropolitan State University

Keywords:

Business Diversity, Technology, Entrepreneurs

Abstract

Firm performance has been linked to information technology adoption. However, limited research exists related to minority entrepreneurs’ technology usage due to inequalities of ownership, cultural ethnicity impact, and inconsistent comparative usage, specifically among Latino users.

This study investigates Latino and non-Latino entrepreneurs: 116 subjects with 61% Latinos; the relationships of ethnic identity, resistance to technology use, and self-efficacy; differences between business process and social media technologies; contexts of financial management and linguistic communication for business processes; business owner’s self-efficacy and technology adoption. Latinos results: higher technology resistance, social technology usage; and, lower self-efficacy, use of linguistic communication technology context.

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Published

2017-03-01

How to Cite

Williams, Ph.D., D. E., Gavino, Ph.D., M. C., & Jacobson, Ph.D, D. W. (2017). Latino Entrepreneurs and Technology Usage: Ethnic Identity, Resistance, Self-Efficacy. Journal of Business Diversity, 17(1). Retrieved from https://articlegateway.com/index.php/JBD/article/view/1214

Issue

Vol. 17 No. 1 (2017)

Section

Articles

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