Reflections in the Store Window: U.S. Women’s Self-Comparisons to Mannequins

Authors

  • Deborah J. C. Brosdahl University of South Carolina
  • Katherine Annette Burnsed University of South Carolina
  • Joohyung Park University of South Carolina
  • Amanda Cohen University of South Carolina

Keywords:

Business Diversity, Self-Comparisons to Mannequins

Abstract

One of the promotional tools retailers often use to promote clothing is a stick-thin mannequin that does not reflect the body type of a typical American female. The use of snowball convenience sampling method yielded 316 usable responses. Results indicate that the greater the woman's body mass index, the more likely she is to compare herself with mannequins and to perceive discrepancy between her body and the body of a mannequin and, 2) subsequently, the less likely she is to be satisfied with her own body. This research extends Social Comparison Theory.

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Published

2017-11-01

How to Cite

Brosdahl, D. J. C., Burnsed, K. A., Park, J., & Cohen, A. (2017). Reflections in the Store Window: U.S. Women’s Self-Comparisons to Mannequins. Journal of Business Diversity, 17(3). Retrieved from https://articlegateway.com/index.php/JBD/article/view/1228

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Section

Articles