Innovative Entrepreneurial Approach in Vietnamese Companies

Abstract

The study aims to encourage understanding of the unique cultural setting and socio-economic factors in Vietnam that may impact how Vietnamese companies embrace innovation. Based on the dynamic capabilities framework we develop propositions and suggest that Vietnamese companies are more likely to consider improvisation rather than a radical innovation. Therefore companies are more likely inclined towards gradual innovation focusing on the development or improvement of products and services customized to local need to improve profitability. The study may have implications in developing universal models in entrepreneurship research in a cross-cultural setting