Measuring Impression Management in Women Leaders of Color

Abstract

The purpose of this study is to measure impression management in women leaders of color. Researchers used Bolino and Turney’s (1999) scale to measure impression management as developed from Jones and Pittman’s Impression Management Taxonomy (1982) that captures a variety of impression management behaviors identified by previous studies. The behaviors measured include self-promotion, ingratiation, exemplification, intimidation, and supplication. An exploratory factor analysis was completed where 205 valid responses were collected. The correlation matrix illustrated that many of the factors loaded above .300, thus confirming strong correlations between the given tactics.