The Role of Policy in the Development of the Creative Industries: A Review of Government Involvement in Nigeria’s Creative Industries

Abstract

The Nigerian economy’s rich creative industry is underdeveloped despite several government and business initiatives. This investigation examined validity of the claim. Determining if this claim is true is the main goal of this investigation. This study was developed using the Investment Theory of Creativity by Sternberg and Lubber and the Process Theory of Policy by Harold Lasswell. To ascertain the truth of the claim, oral interviews and textual content analysis were used. Nvivo QSR was used for the Content Data analysis and data presentation. The conclusion was that this economic sector has been neglected by the Nigerian government. Of the N=250 participants in the research, 75% felt that the government had not provided enough support for the creative industries, 15% felt the opposite, and 10% were unclear about their opinion. This paper’s discourse is pertinent given the current economic difficulties in Nigeria. The government should tweak its policies in this area for optimum impact, especially in this era of the digital economy, according to the results and recommendations.