WU, X.; GROHMANN, B. The Effect of Masculinity and Femininity Incongruence on Consumer Responses to Brands. Journal of Business Diversity, [S. l.], v. 21, n. 1, 2021. DOI: 10.33423/jbd.v21i1.4078. Disponível em: https://articlegateway.com/index.php/JBD/article/view/4078. Acesso em: 20 may. 2024.