McKnight, Oscar, Ronald Paugh, Jamie Waltz, and Elena Kirkbride. “Improving College Football Attendance With Demographic Analysis: Understanding the Importance of Benchmarking in”. Journal of Business Diversity 16, no. 1 (June 1, 2016). Accessed July 3, 2024. https://articlegateway.com/index.php/JBD/article/view/1900.