Bell, Monique L., Fernando Parra, McDowell Porter III, and W. Keith Story. “To Conceal or to Reveal? Antecedents of Ethnic Minority Family Businesses’ Use of Ethnic Branding”. Journal of Business Diversity 24, no. 3 (November 3, 2024). Accessed November 5, 2024. https://articlegateway.com/index.php/JBD/article/view/7322.