EASTMAN, M. L. The Brand Project: Reinvention of a Principles of Marketing Course for the Digital Age. Journal of Higher Education Theory and Practice, [S. l.], v. 17, n. 6, 2017. Disponível em: https://articlegateway.com/index.php/JHETP/article/view/1526. Acesso em: 17 jul. 2024.