Torres, Andrés David Gutiérrez, and Laura Mercedes Moreno Hernández. “Correlation Between Student Retention Actions and Brand Resonance in a Higher Education Institution”. Journal of Higher Education Theory and Practice 21, no. 13 (December 15, 2021). Accessed July 22, 2024. https://articlegateway.com/index.php/JHETP/article/view/4783.