Comparing the Corporate Social Responsibility Perceptions of Generation X

Abstract

The purpose of this study was to examine differences between CSR perceptions of Generation X’ers born in the 1960s versus those born in the 1970s. The researcher investigated Generation X perceptions using Carroll’s dimensions including economic, legal, ethical, and philanthropic responsibility. Although results provided support that statistically significant differences did not exist, this study provided evidence of which CSR perceptions Generation X’ers value most. Members of Generation X place the highest value on legal, followed by ethical, economic, and philanthropic responsibilities respectively. Results may inform leadership regarding which dimensions to utilize in building CSR initiatives.