Model of Business Ethics in Morocco: Raising Honor or Preserving Honor

Abstract

As international companies globalize there is trepidation about achieving an ethically compatible corporate culture. Our qualitative case study sheds light on business ethics in Morocco. We extensively interviewed 20 business employees, managers and business owners. Our research findings identify six factors of how Moroccan business leaders make ethical decisions: Business Culture of Honor and Dignity, Business Role Model Attributes, Impact of Crises on business decision making, Policies guiding decision-making, Community Service involvement, and Key Elements impacting decision making. Companies can leverage these factors, making them more effective in the Arab business world and develop long-term sustainable partnerships.