Differentiated CSR: Standing apart from the CSR crowd.

Authors

  • Laura J. Blake Assumption College

Keywords:

Leadership, Ethics, CSR

Abstract

With Corporate Social Responsibility’s (CSR) widespread proliferation comes the risk of its own redundancy as managers emulate perceived best practice CSR campaigns. This paper offers a theoretical conceptualization for how CSR activity can contribute to a firm’s social reputation when industry CSR initiatives are homogenous. It proposes that by differentiating the firm’s CSR actions from the CSR among firms intra-industry, focal firms can distinguish themselves from their CSR rivals. The conceptual model presented proposes that the enactment of a specific CSR type (e.g., differentiated CSR) when derived from resource endowments and embedded within a firm’s core strategy, may increase CSP and improve social reputation.

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Published

2017-09-01

How to Cite

Blake, L. J. (2017). Differentiated CSR: Standing apart from the CSR crowd. Journal of Leadership, Accountability and Ethics, 14(2). Retrieved from https://articlegateway.com/index.php/JLAE/article/view/1606

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Section

Articles