BMI in the Digital Era – Competitive Advantage Through Human Capital Analytics

Abstract

The term "business model" gained popularity mainly due to the dotcom boom. As we are in the digital era, the approach is to focus on business model innovation. The greatest potential of such transformation lies in increasing efficiency and productivity using new digital business models. Analytics, supported by digital technology, will enable companies to make quicker and more informed decisions that are aligned to the business strategy. This paper aims to define the contribution of Human Capital Analytics (HCA) to Business Model Innovations (BMI) through a case study. The findings indicate the nature of the competitive advantage created by HCA.