HAIGH, J. Teaching the Art and Science of Storytelling in Crafting an Authentic Brand Story. Journal of Leadership, Accountability and Ethics, [S. l.], v. 16, n. 3, 2019. DOI: 10.33423/jlae.v16i3.2153. Disponível em: https://articlegateway.com/index.php/JLAE/article/view/2153. Acesso em: 22 jul. 2024.