Is Chipotle Mexican Grill Successfully Recovering from Its Food-Related Incidents?

Authors

  • Debora J. Gilliard Metropolitan State University – Denver
  • David Lynn Hoffman Metropolitan State University – Denver
  • Sally Baalbaki Metropolitan State University - Denver

DOI:

https://doi.org/10.33423/jmdc.v11i4.1499

Keywords:

Marketing Development, decreased stock price, non-return of customers

Abstract

With the start of a promising 2015, Chipotle Mexican Grill has dealt with a number of concerns including issues with a pork supplier, salmonella outbreak, E. coli outbreak, norovirus outbreak, and a lawsuit brought by shareholders. The company has quickly responded to each issue, but has not been able to overcome the decreased stock price and non-return of customers. What does the future hold for this company?

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Published

2017-12-01

How to Cite

Gilliard, D. J., Hoffman, D. L., & Baalbaki, S. (2017). Is Chipotle Mexican Grill Successfully Recovering from Its Food-Related Incidents?. Journal of Marketing Development and Competitiveness, 11(4). https://doi.org/10.33423/jmdc.v11i4.1499

Issue

Vol. 11 No. 4 (2017)

Section

Articles

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