The Effect of Egyptian Consumer Values & Lifestyles on Green Purchase Behavior

Abstract

Purpose –Study determines which values and lifestyles describe the green purchase behavior of the Egyptian consumers. Design/methodology/approach –data collected through structured questionnaire. Findings –Empirical results show that lifestyle have positive impact on green purchase behavior (GPB), while values had negative impact. Demographics had no impact. Tested through factor analysis, Regressions and Structural Equation Modeling. Originality/value –Attempt to test the VALS scale on the green consumers with a deep understanding of their demographics. Defining green consumer profiles. Implications –Results confirms importance of educating consumers about healthy lifestyle facilitate green behavior.