The Fitbit Addiction: Will This Disruption Last?

Authors

  • Sally Baalbaki Metropolitan State University – Denver
  • David Lynn Hoffman Metropolitan State University – Denver
  • Debora J. Gilliard Metropolitan State University – Denver

DOI:

https://doi.org/10.33423/jmdc.v11i4.1503

Keywords:

Marketing Development, Fitbit Inc.

Abstract

Fitbit Inc. disrupted the way people monitor exercise. With a successful IPO in 2015, Fitbit has become a market leader in the global wearables industry. However, competition is fierce and new entrants are bringing new ideas, products and technological advances to the wearables market. How can Fitbit increase customer engagement and avoid becoming a fad that is gone in a few years?

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Published

2017-12-01

How to Cite

Baalbaki, S., Hoffman, D. L., & Gilliard, D. J. (2017). The Fitbit Addiction: Will This Disruption Last?. Journal of Marketing Development and Competitiveness, 11(4). https://doi.org/10.33423/jmdc.v11i4.1503

Issue

Vol. 11 No. 4 (2017)

Section

Articles

License

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