Copayment on Drug Prescription and its Influence on Patient Behaviour – a Croatian Example

Authors

  • Valentina Pirić Zagreb School of Economics and Management
  • Ena Vitlov Takeda Pharmaceuticals Croatia
  • Maja Martinović Zagreb School of Economics and Management

DOI:

https://doi.org/10.33423/jmdc.v11i4.1505

Keywords:

Marketing Development, Compayment, Behavior

Abstract

The objective of this research is to examine the effects of the changes in medication copayment on prescription with reference to patient support program on a Croatian example. The authors analyse the effects of increasing or introducing copayment to prescription of medicines. The findings show that the introduction of copayment, if the medicine has a generic parallel which is free of charge, noticeably reduces the prescribed volume of medicine for which the copayment was introduced. There has been an observed patients’ compliance and it has been shown on the Croatian example that a decrease of copayment through patient support program causes increase in compliance.

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Published

2017-12-01

How to Cite

Pirić, V., Vitlov, E., & Martinović, M. (2017). Copayment on Drug Prescription and its Influence on Patient Behaviour – a Croatian Example. Journal of Marketing Development and Competitiveness, 11(4). https://doi.org/10.33423/jmdc.v11i4.1505

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Section

Articles