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Essam, R., Kortam, W. and Tarek, A. 2018. An Abstraction Theory: A Bravery Perspective on Examining Effectiveness of Arts and Heritage Marketing Dimensions and Customer Value in Art Museums, Exhibits and Galleries in Egypt. Journal of Marketing Development and Competitiveness. 12, 4 (Dec. 2018). DOI:https://doi.org/10.33423/jmdc.v12i4.197.