Hoffman, D.L., Gilliard, D.J. and Baalbaki-Yassine, S. 2020. An Industry in Decline: Can U.S. Horse Racing Turn the Corner?. Journal of Marketing Development and Competitiveness. 14, 1 (Apr. 2020). DOI:https://doi.org/10.33423/jmdc.v14i1.2768.