[1]
Ravens-Ocampo, C. 2020. Rethinking Brand Commitment in Internal Branding Models: A Cross-national Validation of a Three-component Model in Germany, China and North America. Journal of Marketing Development and Competitiveness. 14, 2 (Jul. 2020). DOI:https://doi.org/10.33423/jmdc.v14i2.2833.