Duhaime, V., Prom Tep, S. and Arcand, M. 2020. The Effectiveness of Implicit Brand Placement in Online Videogame Streaming Services: An Eye Tracking Study. Journal of Marketing Development and Competitiveness. 14, 3 (Sep. 2020). DOI:https://doi.org/10.33423/jmdc.v14i3.3066.