[1]
Alvarez-Ruiz, A. and Castro PatiƱo, C. 2023. The Successfully Reposition of a Beer Brand Applying Strategic Planning and Transmedia Communication: The Case of Estrella Damm. Journal of Marketing Development and Competitiveness. 17, 1 (Mar. 2023). DOI:https://doi.org/10.33423/jmdc.v17i1.5907.