HSU, T. The Effects of Advertising Valence on Comparative Advertising: The Roles of Counterarguments. Journal of Marketing Development and Competitiveness, [S. l.], v. 12, n. 1, 2018. DOI: 10.33423/jmdc.v12i1.1413. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/1413. Acesso em: 22 jul. 2024.