RANFAGNI, S.; SARTI, D.; RUNFOLA, A. International Expansion based on a Locally Authentic Brand: Issues and Findings from Italian Case Studies. Journal of Marketing Development and Competitiveness, [S. l.], v. 12, n. 1, 2018. DOI: 10.33423/jmdc.v12i1.1416. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/1416. Acesso em: 24 aug. 2024.