KOSCHMANN, A. Brand Alliances: Growing Your Pie or Stealing Your Slice? Examining Field Evidence Using Causal Methods. Journal of Marketing Development and Competitiveness, [S. l.], v. 11, n. 4, 2017. DOI: 10.33423/jmdc.v11i4.1496. Disponível em: https://articlegateway.com/index.php/JMDC/article/view/1496. Acesso em: 23 nov. 2024.